Tools nobody builds into the work
Teams receive new tools, and the work carries on exactly as it did before.
Your outsourced Chief AI Officer
Helping your organisation make the move to human and AI work.
We are four experienced AI leaders helping organisations through the shift to working alongside AI. We bring senior guidance on strategy, operations, people, processes, and tools, and we stay involved until the new ways of working take hold.
OPERATIONS · MARKETING · HR
4
AI leaders across strategy, engineering, operations, people, and growth.
5
Readiness dimensions, from strategic clarity to technical leadership.
2months
Fit guarantee on every outsourced Chief AI Officer engagement.
5min
For the free AI Readiness Diagnostic, with a results review included.
The transition
Work is moving from human-only to human and AI.
An organisation can buy tools, form a committee, publish a policy, and run a training day without changing how work gets done. What changes it is readiness, with strategy, data, people, governance, and execution pulling in the same direction. That is where we spend our time.
Training without behaviour change
People attend the session, and then Monday looks exactly like Friday.
Pilots the bottom line never notices
Experiments run in pockets, and the measurable outcomes never arrive.
AI transformation starts with people and strategy.
AI multiplies whatever you give it. We help you give it a ready organisation.
Book a 30-minute strategy callServices
How we can help.
Our work centres on one role: acting as your outsourced Chief AI Officer. Around it sit four services for wherever you are starting from, whether that is a team's first steps with AI, a clear view of your readiness, a transformation programme, or a system built for the way you work.
Book a discovery call01 · LEADERSHIPFlagship
Outsourced Chief AI Officer
Senior, ongoing AI leadership for organisations that need the judgement of a Chief AI Officer without making a full-time appointment. We help you decide what to build, buy, fix, and ignore, and we stay close enough to see those decisions through.
Explore the service02Workshops: zero to one on AIFor teams starting from nothing, or close to it. We take a group from general awareness to using AI with confidence in their own work, using that work as the material.03AI readiness and value unlock auditA structured assessment of where your organisation stands across five dimensions, with a prioritised view of where AI could create value you are not yet capturing.04AI strategy and transformationA defined programme to set your AI strategy and lead the change across operations, marketing, and HR, from the first plan to new ways of working that last.05Custom AI-native operating systems and platformsWhen an off-the-shelf tool will not do the job, we design and build it. Workflows, automations, and internal platforms that let a team work AI-native every day.
How we work
We diagnose first, then move.
Whichever service you start with, the order stays the same. We have seen too many programmes begin at the build step, so we make sure the groundwork is in place first.
Step 01
Diagnose
We build an understanding of your business, systems, data, people, and constraints.
Step 02
Map
We find where AI, automation, and better systems will create measurable value.
Step 03
Build
We deliver the workflow, automation, or process that matters most, first.
Step 04
Embed
We support adoption, training, and measurement, so the change lasts.
Two-month fit guarantee
If the first two months of an outsourced Chief AI Officer engagement are not bringing clarity and better technical decisions, we will reset the scope or pause the work. We would rather have that conversation early.
The diagnostic
Start by understanding where you stand.
Our free AI Readiness Diagnostic takes about five minutes and looks at readiness across five dimensions. It shows where your organisation is strong, where it is exposed, and what a sensible next step might be. Every completed diagnostic comes with a complimentary results review.
- 01Strategic clarityDo you know where AI, data, automation, or better systems could create practical value for your business?
- 02Data and systems readinessAre your systems, data, and workflows in good enough shape to support AI, automation, or better reporting?
- 03Human adoption readinessDo your people feel ready to use, trust, and adopt new ways of working?
- 04Governance and riskCan your business use AI, data, and tools safely, responsibly, and with the right oversight?
- 05Execution and technical leadershipDo you have the technical leadership to prioritise, build, manage vendors, and embed solutions?
The founders
Four AI leaders, each seeing the problem from a different side.
Between us we bring experience in strategy, engineering, operations, people, and growth. That mix helps us work out with you what to build, what to buy, what to fix, and what to leave alone.
More about Praxes
Dr Bettina Meyer
CO-FOUNDER · AI STRATEGY, DATA & BUSINESS SYSTEMS
Industrial engineer and business strategist. Bettina helps leadership teams see where AI, data, and systems will create value, and where technology would only add complexity.
LinkedIn
Dr Anro Redelinghuys
CO-FOUNDER · TECHNICAL SYSTEMS & ENGINEERING
Engineer with deep experience across complex systems. Anro turns business needs into solutions that are dependable, scalable, and ready for production.
LinkedIn
Tiaan van Zyl
CO-FOUNDER · PEOPLE, OPERATIONS & TECHNOLOGY
Tiaan works where people, operations, and technology meet, building the structures, processes, and change that turn a strategy into something teams run every day.
LinkedIn
Stefan Maritz
CO-FOUNDER · AI-NATIVE GROWTH & AUTOMATION
AI-native marketing leader. Stefan has spent a decade building marketing teams and operations, and now designs AI automations that carry out multi-step work.
LinkedInGet started
Tell us where you are starting from.
Share a little about your organisation and what you are working on. One of us will reply personally to arrange a conversation, or suggest the diagnostic if that would be a more useful place to begin.
Would you rather explore on your own first? Take the AI Readiness Diagnostic.